- With so many examples to choose from, how did Stein decide to choose from The Terminator, The Wizard Of Oz, Blade Runner, with there being so many movies made for the era (Feminist movement, technology turn, etc..)
Stein's essay discusses the rise of Macintosh way back in the 80's and how it overturned IBM, the best computer system that was out at the time. She talks about how Mac started at the bottom with its bulky size let alone the expense, and finally rose to the top with its more modern slick look and the ability to use it as a personal computer. Back when IBM was more popular, users were just proud to have them around at work because at the time, personal computers were not in mind. Now as time has evolved, so has technology. Stein expresses how the 1984 Macintosh commercial is a representation of revolution for technology as well as women; ironically the Feminist Movement was going on at the same time. This was all symbolized in one commercial.
My understanding of the text was that Stein wrote this essay to readdress a commercial that was seen by most of America, but not recognized for what it was. Based on her detailed description with examples from related movies included, she must have assumed that viewers had seen the commercial for just that- a commercial. Instead, she allows us to see all the many aspects of what she had which was not just a random advertisement, but a new robot that would change our lives forever.
My understanding of the text was that Stein wrote this essay to readdress a commercial that was seen by most of America, but not recognized for what it was. Based on her detailed description with examples from related movies included, she must have assumed that viewers had seen the commercial for just that- a commercial. Instead, she allows us to see all the many aspects of what she had which was not just a random advertisement, but a new robot that would change our lives forever.
No comments:
Post a Comment