Thursday, April 4, 2013

Assignement 11

3.
  • What does the composer assume the audience knows or believes?
The composer assumes that the audience knows what IBM is and that her readers understand how big of a deal it was to society at one point in time. She states: "Although Atari and IBM had been manufacturing personal computers, it took Apple's Macintosh to change the nature-and the perception-of individual computing" (279). This is all under the assumption that her audience was growing up in this specific time period and knows exactly what she is talking about. I did not know what IBM was until I asked my mother.

  • Is the composer respectful of the audience, treating  them as intelligent, thoughtful people?
I think Stein assumes that we are too intelligent. Though this is an academic article, which gives that level of professionalism, I had to look up many words just to grasp the meaning of what she was getting at. [constituitve rhetoric,disemmination, rhetorical context]

  • Why might the composer start with particular exampes or evidence? To what will these draw the audience's attention?
I know the use of relevance and personalism definitely works in the author's favor. If my mother were reading the article, when it talks about Atari on the very first page, her initial reaction would be "Oh my goodness, Atari was our Wii console!" She could definitely relate how that revolutionary act started a ripple effect of advanced technology.

4. If you don't include your audience by stepping on the outside to look inward at your writing as if you were readung someone else's writing, you are not making your paper relatable and you have already lost a great value of your paper by excluding that perspective importance. If you rant in your paper randomly without establishing the purpose right away, you leave the reader lost about what they are actually suppose to feel/seek out while reading. Discussing a broad topic is more important than one may think. If you assume too much instead of using examples of worldwide common situations, once again, you leave readers lost [Don't want to be too common, though]. You cannot just act the part, you have to be the part. That means you can't sound like you know what you're talking about by using false facts and big words. Do some research on the time period you are writing about to back up actual facts. Is the piece of writing appealing to all cultures, professions, ages, and races? Are considering more than just your outlook? Is the writing too dramatic, too personal, not personal enough? Although it is hard to find a medium, it must be found! And finally, what is going on in the world now that was also happening at the time period your writing is about?

1 comment:

  1. I love analysis about audience, always. You make a good point about reaching/not reaching your audience based on the assumptions you make about what they know. But it's important to understand that we are not always the intended audience and the writer isn't doing anything wrong. Yet I can see this idea working as a controlling purpose if you framed it in a way that discussed why Stein wasn't effective. That means it must go further than, "I didn't understand," and should look at something like timeliness. Will IBM and Apple always be around? Will her article be able to communicate the same things in 10 years? 20 years? (What made me think of that is you asking your mom about IBM--clearly she's speaking to a specific generation.)

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