- What does the composer assume the audience knows or believes?
- Is the composer respectful of the audience, treating them as intelligent, thoughtful people?
- Why might the composer start with particular exampes or evidence? To what will these draw the audience's attention?
4. If you don't include your audience by stepping on the outside to look inward at your writing as if you were readung someone else's writing, you are not making your paper relatable and you have already lost a great value of your paper by excluding that perspective importance. If you rant in your paper randomly without establishing the purpose right away, you leave the reader lost about what they are actually suppose to feel/seek out while reading. Discussing a broad topic is more important than one may think. If you assume too much instead of using examples of worldwide common situations, once again, you leave readers lost [Don't want to be too common, though]. You cannot just act the part, you have to be the part. That means you can't sound like you know what you're talking about by using false facts and big words. Do some research on the time period you are writing about to back up actual facts. Is the piece of writing appealing to all cultures, professions, ages, and races? Are considering more than just your outlook? Is the writing too dramatic, too personal, not personal enough? Although it is hard to find a medium, it must be found! And finally, what is going on in the world now that was also happening at the time period your writing is about?
I love analysis about audience, always. You make a good point about reaching/not reaching your audience based on the assumptions you make about what they know. But it's important to understand that we are not always the intended audience and the writer isn't doing anything wrong. Yet I can see this idea working as a controlling purpose if you framed it in a way that discussed why Stein wasn't effective. That means it must go further than, "I didn't understand," and should look at something like timeliness. Will IBM and Apple always be around? Will her article be able to communicate the same things in 10 years? 20 years? (What made me think of that is you asking your mom about IBM--clearly she's speaking to a specific generation.)
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