Assignment 9

I intend to relate to an audience of all ages, all professions, and all generations so that my interpretation is understandable to everyone-all pleasing. That way I can appeal to most and when other writers are writing toward a specific audience, I have the advantage to be writing to a larger crowd. I try to be unique and write general applications yet speak to everyone individually. I will revise my writing by reading other drafts, figure out what I like about them, find out why I like what I like, and make that a priority in my own paper. If it stood out to me, it has a chance of standing out to others

Assignment 10

Just some questions about Stein's essay...

• With so many examples to choose from, how did Stein decide to choose from The Terminator, The Wizard Of Oz, Blade Runner, with there being so many movies made for the era (Feminist movement, technology turn, etc..)

Stein's essay discusses the rise of Macintosh way back in the 80's and how it overturned IBM, the best computer system that was out at the time. She talks about how Mac started at the bottom with its bulky size let alone the expense, and finally rose to the top with its more modern slick look and the ability to use it as a personal computer. Back when IBM was more popular, users were just proud to have them around at work because at the time, personal computers were not in mind. Now as time has evolved, so has technology. Stein expresses how the 1984 Macintosh commercial is a representation of revolution for technology as well as women; ironically the Feminist Movement was going on at the same time. This was all symbolized in one commercial.

My understanding of the text was that Stein wrote this essay to readdress a commercial that was seen by most of America, but not recognized for what it was. Based on her detailed description with examples from related movies included, she must have assumed that viewers had seen the commercial for just that- a commercial. Instead, she allows us to see all the many aspects of what she had which was not just a random advertisement, but a new robot that would change our lives forever.

Assignement 11

3.

• What does the composer assume the audience knows or believes?

The composer assumes that the audience knows what IBM is and that her readers understand how big of a deal it was to society at one point in time. She states: "Although Atari and IBM had been manufacturing personal computers, it took Apple's Macintosh to change the nature-and the perception-of individual computing" (279). This is all under the assumption that her audience was growing up in this specific time period and knows exactly what she is talking about. I did not know what IBM was until I asked my mother.

• Is the composer respectful of the audience, treating  them as intelligent, thoughtful people?

I think Stein assumes that we are too intelligent. Though this is an academic article, which gives that level of professionalism, I had to look up many words just to grasp the meaning of what she was getting at. [constituitve rhetoric,disemmination, rhetorical context]

• Why might the composer start with particular exampes or evidence? To what will these draw the audience's attention?

I know the use of relevance and personalism definitely works in the author's favor. If my mother were reading the article, when it talks about Atari on the very first page, her initial reaction would be "Oh my goodness, Atari was our Wii console!" She could definitely relate how that revolutionary act started a ripple effect of advanced technology.

4. If you don't include your audience by stepping on the outside to look inward at your writing as if you were readung someone else's writing, you are not making your paper relatable and you have already lost a great value of your paper by excluding that perspective importance. If you rant in your paper randomly without establishing the purpose right away, you leave the reader lost about what they are actually suppose to feel/seek out while reading. Discussing a broad topic is more important than one may think. If you assume too much instead of using examples of worldwide common situations, once again, you leave readers lost [Don't want to be too common, though]. You cannot just act the part, you have to be the part. That means you can't sound like you know what you're talking about by using false facts and big words. Do some research on the time period you are writing about to back up actual facts. Is the piece of writing appealing to all cultures, professions, ages, and races? Are considering more than just your outlook? Is the writing too dramatic, too personal, not personal enough? Although it is hard to find a medium, it must be found! And finally, what is going on in the world now that was also happening at the time period your writing is about?

[Group Work] Reflection

2. During group work, we all worked together as a group of three. The best thing about group work is that there are more opinions combined. Every individual has their own mindset and when you exchange your own unique thoughts with those of someone else, it becomes its own idea that we as a group have now created. The most difficult thing about group work is honest opinions. When asked to guve input, you will always have that group member who is too honest and too narrow minded that their opinion is dominant rather than equal in a group project. On another polar extreme, you have the group's mouse that does have much of any influence on the group's work therefore their opinion is not reflected within the activity.

3. The group that had Theoretical Framework did a wonderful job on their question. Their question is a perfect representation of what Stein may have meant when she said "right technology" and "wrong technology". The turn of Apple could have been a brainwashing act of techno-geeks that produce robotic electronic equipment in order to represent the power of submission of human beings OR it could have been a savior from old clunky equipment that was keeping the world stuck in the past in dire need for a refresher. This also happens to be throughout the Feminist Movement time period which could mean freedom for women.

I also admired the one-pager of the Conclusion group because it is extremely relevant. Stein did not really represent her thought on the entire "technology revolution". Rather, she described in detail all of the many reasons that this happened in the first place. One thing that does reflect is her opinion of Steve Jobs. She speaks about him as if he was an old classmate that she never too much cared for. Now he is one of the wealthiest (is that a word) dead men still living (if you catch my drift). I found it interesting that they put the word salvation in red because the Salvation Army is plastered in red on all of their buildings. Maybe because red is such a rebellious color, very vibrant and alive.

4. One another aspect that I will have to consider that I had not before I read some else's one-pager is what exactly is Stein's outlook on this entire article that she wrote?

5.The mid 70's through the end of the 80's was clearly a memorable time period for Sarah Stein. Not only she know so much about the transition of IBM to Apple and what it took to get there, she also seeks out to let readers know why this technological transition is so important to us still today.